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Outdoor
First Floor Bar and Restaurant: Drunken Directional Sign
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'First Floor Bar and Restaurant' is a little known beer bar located in Asia's largest IT hub, Nehru Place, New Delhi, India. They approached to us with their problem of not being able to attract too many customers to the bar - their presence getting lost amongst the millions of electronic shops and signboards around. So we came up with an unique SOLUTION :).
The response to this quirky activation-al experiment was overwhelming. The bar reported a 62% increase in footfall in a fortnight ! In a country where experimental advertising is only coming to age, the success of this activation is hopefully going to convince many more clients to experiment with fresh and fun alternative techniques of advertising.
Dop: Biplob Sardar RelatedOUTDOOR
First Floor Bar and Restaurant: Drunken Driectional Signs
Mccann Ericson India Pvt. Ltd., New Delhi OUTDOOR
First Floor Bar and Restaurant: Picture on location
Mccann Ericson India Pvt. Ltd., New Delhi OUTDOOR
First Floor Bar and Restaurant: Picture on location
Mccann Ericson India Pvt. Ltd., New Delhi |
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