Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for 'Help I Can't Sleep', an uncoated and … read moreuncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen.
Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes.
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Please see this list for the full creds. Tool and Lifelong Friendship Society each produced some of the films and we want to be sure that everyone is credited properly.
Campaign: HELP Sleep Aid
Client: HELP Remedies Inc.
Agency: agencytwofifteen
Executive Creative Directors: Scott Duchon, John Patroulis
Creative Directors: Paul Caiozzo, Nathan Frank
Art Directors: Paul Caiozzo, Nathan Frank
Copywriters: Paul Caiozzo, Nathan Frank
Director of Integrated Production: Tom Wright
Agency Producers: Mandie Bowe, Joyce Chen
Account Supervisor: Melissa Hill
Production Company: Tool of North America (Balding, Friends, Picture, Udder)
Director: Geordie Stephens
DP: Rogier Stoffers
Executive Producers: Matt Bonin, Brian Latt, Dustin Callif
Head of Production: Amy DeLossa
Line Producer: Mark Fetterman
Production Designer: Peter Benson
Production Supervisor: Tim Ford
Production Company: Lifelong Friendship Society (Puppy, Chew Toy, Mountain, Salmonella, Chef)
