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Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen.
Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes.
Credits
Other credits
Please see this list for the full creds. Tool and Lifelong Friendship Society each produced some of the films and we want to be sure that everyone is credited properly.
Campaign: HELP Sleep Aid
Client: HELP Remedies Inc.
Agency: agencytwofifteen
Executive Creative Directors: Scott Duchon, John Patroulis
Creative Directors: Paul Caiozzo, Nathan Frank
Art Directors: Paul Caiozzo, Nathan Frank
Copywriters: Paul Caiozzo, Nathan Frank
Director of Integrated Production: Tom Wright
Agency Producers: Mandie Bowe, Joyce Chen
Account Supervisor: Melissa Hill
Production Company: Tool of North America (Balding, Friends, Picture, Udder)
Director: Geordie Stephens
DP: Rogier Stoffers
Executive Producers: Matt Bonin, Brian Latt, Dustin Callif
Head of Production: Amy DeLossa
Line Producer: Mark Fetterman
Production Designer: Peter Benson
Production Supervisor: Tim Ford
Production Company: Lifelong Friendship Society (Puppy, Chew Toy, Mountain, Salmonella, Chef)
Director: Jason Jones
DP: Sean Kirby
Executive Producer: Dan Sormani
Line Producer: Kim Koby
Production Manager: Nicole Karczewski
1st AD: Kit Bland
1st AC: Doug Kofsky
2nd AC: Che Broadnax
Art Designer: Adam Sober
Art Director: Kelly McGehee
Mountain Scenic: Travis Moonshine
Art PA: Matt Herschel
Gaffer: Adam Lukens
Best Boy Electric: Mike Farino
Swing: Paul Dickover
Key Grip: Matt Tomko
Costume Designer: Robin Fitzgerald
HMU: Bridget Ritzinger
HMU Asst: Brandi Fulton
SPFXMU Artist: Brian Spears
SPFXMU Asst: Rob
SPFXMU Asst: Pete
Production PA: Luke Sherman
Production Asst: Mike Miles
Set PA: Juan de Lindo
Set PA: Oliver Brooks
Editorial: Arcade Edit
Editor: Christjan Jordan (Balding, Friends, Picture, Udder, Mountain, Puppy, Chew Toy)
Editor: Will Hasell (Chef, Salmonella)
Assistant Editor: Louise Crane
Producer: Ali Reed
Executive Producer: Deanne Mehling
VFX/Post: Lifelong Friendship Society
Creative Director: Jason Jones
Animators & Compositors: Sid Seed, Dan Short, Jay Kim, Danny Kamhaji
Post Producer: Bridgette Spalding
Executive Producer: Dan Sormani
Music: Original Music by Human
Mix: Matt Zipkin, One Union Recording Studios
Digital Production Company: We Are Licious (mobile dream app & site developer)
Interactive Creative Director: Magnus Oliv
Production Management: Ray Barnes
Development: Edvin Besic (Dream Recorder Mobile Application)
Development: Michel Chatten (helpineedhelp.com/dream)
Animation: Molly Wengert
Executive Creative Directors: Scott Duchon, John Patroulis
Creative Director: Paul Caiozzo
Art Director: Phillip Fivel Nessen
Copywriters: Nathan Frank, Paul Caiozzo
Illustrator: Phillip Fivel Nessen
