 |
Embed Video
Set to a tense, hauntingly spare minor key piano score, the spot from Leo Burnett Chicago opens on a women’s soccer player preparing to take a penalty kick. The voiceover intones a … read moresingle word: “Will.” As, she launches into her kick, the voiceover recitation continues, “Determination.” We then cut to the intensely focused face of a young basketball player driving forward en route to the basket, eliciting the word “Perseverance” from the voiceover as we match cut to the mid-air spiral of a female gymnast. Her flight is followed by that of a soaring high jumper approaching the bar as the voiceover explains, “All are critical to a student-athlete’s success. But for some, it’s just the beginning…”
The montage continues with a baseball player sliding headfirst into home plate, and a woman swimmer extending her reach for one last stroke as the voiceover proceeds, “Because after their playing days, they’ll take the lessons they learned on the field into their communities to make an even greater impact.”
The montage accelerates, now intercutting between the unfolding drama of each athlete’s moment. The penalty kick clears the goalie’s hand and the basketball shot falls in the net as each player launches into celebration with surrounding teammates.
“These are the athletes you’ll find on the Buick Human Highlight Reel,” the voiceover concludes, as the montage culminates with the high jumper clearing the bar, the gymnast dismounting triumphantly and the baseball player tagging home plate through a spray of dirt. We cut to a final motion graphic with the Buick Human Highlight Reel information, as the voiceover calls us to, “Watch their stories unfold at ncaa.com/buick”.
read less...Worldwide Exec Director: Peter McHugh
SVP, Exec CD: Steve Chavez
Senior Producer: Mark Nicholas
Director of Integrated Productions: Don Peasley
Account Executive: Jennifer Samra
Production Business Manager: Jan Bradshaw
Line Producer: Valerie Romer
Production Designer: FLoyd Albee
Post Producer: Mary West
Post EP: Sybil McCarthy
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
