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Top 6: May 4th 2011
Interactive
Nelonen / Channel Four: Entertainment is good for you
Top 6: May 4th 2011
358, Helsinki decided to appeal to the core of the Finnish nature, the protestant work ethics. The Finns are chasing achievements all the time, also on their spare time and even on holiday. To launch the new communication concept we created a new slogan for the client: Entertainment is good for you. To engage the hard-working Finns we asked them to leave their achievements by writing them in banners.
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