 |
Radio
Illinois Lottery: Donkey
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago.
The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, "The longer you live, the more you get," and that means taking extra precautions to maximize winnings.
Account Supervisor: Melissa Slonski Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
