Zoo Records: Hidden Live

As Hong Kong's most celebrated alternative music store, Zoo Records revealed a hidden sound of indie bands to the public last year… but now what? Missing in the Hong Kong music scene, live indie performances are desired by thousands of alternative music fans who crave the raw energy, focus, passion and participation of live performances from indie bands. So how can that live experience be brought directly to those fans? Introducing Zoo Records' new campaign, "Hidden Live 2011", the world's first live mobile music festival. Agency: Leo Burnett Hong Kong.