TV ad: Carl's Jr.: Anthem

Embed Video

Top 6: May 4th 2011

The :60 spot campaign from David & Goliath Los Angeles centers around the Carl's Jr./Hardee's distinct personality of being bold, and going where others would never dare to go; focusing on things that get people's attention. The campaign called 'Anthem' that reinforces the iconic burger chain's voice and identity with a new brand positioning and tagline: "Just the way it is".

Category Food
Client Carl's Jr.
Agency David&Goliath, Los Angeles
Production Arts & Sciences
Country United States of America
Uploaded 3 May, 2011

Credits

Director
Matt Aselton
Chief Creative Officer
David Angelo
Executive Creative Director
Colin Jeffery
Creative Director
John Dattle
Creative Director
Jason Karley
Assoc Creative Director
Phil Covitz
Exec Agency Producer
Carol Lombard
Executive Producer
Paul Albanese
Executive Producer
Marc Marrie

Other credits

Line Producer: Eric Sedorovitz

Director of Photography: Toby Irwin

Editorial: Arcade Edit

Editor: Geoff Hounsell

Executive Producer: Deanne Mehling

Senior Producer: Ali Reed

Assistant Editor: Will Hasell

Telecine: Company 3

Colorist: Mike Pethel

Post Production: Brickyard

VFX Supervisor: George Fitz

Head of Production: Diana Young

Music: Beacon Street Studios

Composers: Andrew Feltenstein, John Nau, Danny Dunlap

Senior Producer: Adrea Lavezzoli

Sound Design: ON Music and Sound

Sound Designer: Chris Winston

Carl's Jr.: Anthem

Gold sponsors

The Best Ad Jobs

Carl's Jr.: Anthem

Related

Also best this week

Gold sponsors

The Best Ad Jobs