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NRMA: NRMA Business RossoThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
NRMA Motoring & Services and The Conscience Organization,Sydney has enlisted comedian/broadcaster funnyman Tim Ross to front their latest campaign in an effort to promote the benefits of NRMA Membership. The integrated campaign sees Radio, Digital & Social channels working together to encourage Members to ‘NRMA it!’ for all their motoring needs & advice.
The radio campaign includes a series of 60sec advertorial style features in which Rosso ‘road-tests’ some NRMA products and services for himself. The online content, directed by TCO’s Toby Morris, sees Rosso appear in four different everyday guises Hipster, Geek, Tradie and Business Rosso - each one facing a different relatable motoring dilemma that the viewer can play out using YouTube annotations.
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