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NRMA: My Car is Your Car
This work by WhybinTBWATequila Sydney highlights one of NRMA’s product differences, that an NRMA Insurance policy covers anybody who drives your car, even if they’re not nominated.
To prove the point the agency has launched a large activation in which a real person, called Tom, has been given a car on the condition that he shares it with the entire country. Whoever wants to drive it can. It is truly a campaign that only an insurer could ever manage to pull off.
Media: Mediacom Related |
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