NRMA: Like father, Like daughter

The National Roads and Motorists' Associatons mission has always been to keep people moving. Generations of New South Wales drivers have come to know the unique brand of 'unconditional help' that the NRMA offer on our roads. As times change and their business transforms, the NRMA launched a film to remind their millions of members and the general public, that their commitment to helping others' move', both on the road and in their daily lives, will never change. It's a commitment that is innate to the organisation and the people who work for it, today and in the future.Agency: GPY&R Sydney