Clear Channel Singapore: Carlsberg touchscreen on Clear Channel's 6-sheets

Alongside a poster campaign, the Number One imported premium beer in Singapore, Carlsberg will place 4 interactive screens at selected high traffic locations. The interactive screens, a first for the bus shelter media in Singapore, are part of a collaborative effort between Carlsberg, OMD,Singapore , Euro RSCG and Clear Channel. As part of Clear Channel’s Create portfolio, the interactive screen is executed through placing a touch screen within a 6-sheets panel, before encasing the entire panel to drive branding and awareness.

While the static posters carry thought-provoking questions including “Your boss asks you to jump” alongside answers “How High?” or “Why?” prompting the audience to think on-the-go, the interactive screen offers the brand a chance to engage Carlsberg’s target audience on-the-go.