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Outdoor
Clear Channel Singapore: Carlsberg brings the party to Clear Channel Singapore’s bus shelters.
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Using Clear Channel's create portfolio of innovative solutions for campaigns, a giant fabrication of a boom box featuring details such as 3D buttons and wire nettings is currently fitted at the top of bus shelter panels to engage the target audience in the universal experience driven by music to party with Carlsberg. The boom box plays DJ Axwell’s recent release, the current Number 1 track on Beatport (http://www.beatport.com/top-100), titled ‘Centre of the Universe’ for 21 hours every day and creates a sense of anticipation amongst consumers to participate in the Carlsberg 'Where's The Party' 2013 Facebook contest!
Media: Clear Channel Singappore Related |
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