TV ad: Kenco Millicano: Kenco Millicano 'Passion'

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Kenco is rolling out a new JWT, London TV campaign to support the launch of its first Wholebean instant, Millicano, which is a combination of instant and finely milled roast and ground coffee.

The first ad, called ‘Passion’, has been created by JWT London and shows the adoration this new product provokes in people. It aired for the first time in the UK on 29th April and will run until 4th June as part of a £7m launch investment. Further executions will run from 7th May with another burst of activity in October.