![]() |
Tv
Volkswagen Canada: Volksfest GolfThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
PALM + HAVAS Montreal and Volkswagen Canada’s dealers have launched a national campaign that shows how easy it is to buy a new Volkswagen during the Volksfest sales event.
The three Volkswagen Canada television spots tell the stories of three kids who discover successful methods of getting what they want – methods they realize are entirely unnecessary later in life. Digital, newspaper, radio and point-of-sale executions round out the campaign. As Peter Viney, Manager, Retail and CRM Marketing at Volkswagen Canada, explains: “We wanted to create a sales event that is uniquely Volkswagen. Communicating affordability was very important, and we wanted to show how easy it is to get into a new Volkswagen. Volkswagen advertising from PALM + HAVAS has always had an element of insightful humour, and the goal is to make people smile when they see our ads.” PALM + HAVAS has been creating campaigns for Volkswagen Canada’s dealers since 2008.
Music: Apollo |
The Best Ad JobsRetrieving latest jobs
advertising news |
![]() |