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Top 6: May 25th 2011
Interactive
Nissan: Create Your TerrainTop 6: May 25th 2011
In the Middle East, offroading is an all-consuming passion. However, there are few online experiences that reflect the imagination or spirit of offroading in the real world. So to launch Nissan's latest SUV family, TBWA//RAAD , Dubai took the challenge of offroading online. We showed people how Nissan SUVs can take on any terrain -- even ones designed by them.
Create Your Terrain uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it. The results of Create Your Terrain speak for themselves. Since the launch of the microsite, thousands of people created a terrain -- covering over 8o thousand square kilometres. But perhaps most important, it connected offroaders with a road they hadn't traveled before -- their own offroad -- that's all online.
Arabic Copywriter: Mohammed Shehebar RelatedAlso best this week |
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