Interactive ad: PETA: The Great Ape Pledge

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Top 6: May 25th 2011

BBDO recently agreed to take "The Great Ape Pledge" and will no longer use monkeys/apes/baboons/chimps in films.

To further the effort, BBDO New York conceived an additional initiative to help educate advertisers and agencies about the harm done to monkeys/apes/baboons/chimps when used in films.

We've installed an auto correct program on all BBDO NY computers. Any time words like 'monkey' or 'ape' or 'chimpanzee' are typed, the rest of a sentence appears automatically:

"... who was taken from his mother when only weeks old to act in front of the camera. During his training, the ape will be kicked, punched, and beaten to perform what you are just about to write."

To learn more, watch the video…then spread the word: http://www.NoMonkeyBusinessOn.Tv