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Top 6: May 18th 2011
Outdoor
Surfrider Foundation Brazil: ReturnTop 6: May 18th 2011
The project created by Script Rio de Janerio called "Return" has as its purpose to raise awareness and alert people about the consequences of the garbage left on Rio's beaches. From a mailing list of surfshops and accredited NGOs, 10,000 boxes containing objects thrown on the sand were sent to people's houses. Besides plastic cups, ice-cream packages, cans and water bottles, each box also contained a label with the following message: "The rubbish that is thrown into the ocean eventually returns. To everybody." - leaving it clear that, even who never threw garbage on the beach, one day, may suffer the consequences of such act.The project was also performed in bars in the city of Rio de Janeiro.
Director of Photography: Fernando Azevedo / Fernando Fernandez RelatedAlso best this week |
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