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Top 6: May 18th 2011
Outdoor
Voltaflex: Overlapping Posters - Dance
Top 6: May 18th 2011
In Switzerland, cities are covered in street posters inviting us to local events, from dance parties, to sporting matches to museum exhibitions.
These are all the kinds of activities that sufferers of joint pain almost subconsciously avoid in order not to exert themselves. Saatchi & Saatchi Switzerland decided to use the medium of street posters to point out to people all of the experiences in life they are missing out on because of perfectly treatable pain. We used a collection of posters for CD releases, dance schools. parties and concerts to remind people: 'The world is asking you to dance, leave your back pain behind with the other wallflowers. Voltaflex.'
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