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Interactive
Turkcell: #Turkcelltweet
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Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users.Rabarba, Istanbul created a first of it's kind live competition that took place in the home ground of the Turkish heavy user: Twitter.The competition had the smart phones at it's core.We made a gift box and put the smart phones in. Then we covered the box with post-its. Using a live video feed, we asked the twitter crowd to unpack the box by tweeting what was written on the post-its using our hashtag #turkcelltweet.
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