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ARTEK: Packaging room
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New Perspectives is a print campaign from 358 , Helsinki that we
created for design company Artek. The print ads all picture a fictional factory environment showing the Artek Tapiovaara collection, pieces from the Alvar Aalto range as well as the packaging concept that 358 Helsinki created for Artek back in 2009. The images portray the different spaces were the Artek furniture are manufactured, painted, packaged and sent off to the world. With the print campaign Artek wants to highlight the importance of bringing the whole process chain close to the end consumer. Simply put being true to the product.
Set Designer: Linda Bergroth Related
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