UNICEF: Donate a Word

A digital idea from Miami Ad School to create awareness for UNICEF’s education program.Using the spell-check-window as medium, we remind of children in need of education when people misspell a word . You can donate your misspelled word and teach by this others how to write and read.
Since the spell-check works over the browser we cooperate with Google Chrome and Donate a Word comes automatically with the next browser update. So UNICEF’s message spreads on every website.