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Cadbury: MonksThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Erik Van Wyk's latest offering is a breathtaking piece of human whimsy for Ogilvy Johannesburg and Cadbury's Glass And A Half Productions filmed entirely on location in rural China. Visual authenticity and pitch perfect performances formed the basis for creating and capturing a surreal moment of pure joy.
Working with untrained talent did not come without its challenges, although integral to Erik's vision for balancing respect with a heartfelt connection towards the reclusive and charming monks. Van Wyk, 'What this endearing group does so beautifully and simply, is reflect humanity back to us. The part of humanity we like.' As always, Executive Producer/Producer Melina McDonald made the impossible possible.
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