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Web Film
Country Brand Peru: From Perú for Peru
Second most viewed video in YouTube (film category) during its second day of exhibit, this is the long-awaited campaign for the promotion of country brand Peru. A film that has gone wildly viral, with more than 1,200,000 views in one week, shows how Peruvians colonize a real small town in Nebraska, founded in the mid-19th century, called Peru (a homonym of the country), which has a "problem": they are Peruvians, but do not know what it really means. To this small town arrive 12 Peruvian celebrities to read them their rights as Peruvian citizens and share with them the reasons why they should be proud of being Peruvians.
First Assistant Director: Lorena Salazar Related |
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