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Last year the Peru Country Brand woke the pride of the South American country when a delegation of Peruvian celebrities arrived to the town of Peru, Nebraska to read them “their … read morerights as Peruvians”. A big, lively “demo” of Peruvian culture showed the strength of the Peruvian Country Brand as it conquered the heart of the U.S. This time, a sequel from Y&R Lima takes advantage of the homonymy between “Loreto, Peru” (the capital of the Peruvan-Amazonian region) and “Loreto, Italy” (an Italian city, diametrically opposite of its Peruvian homonym). A new Peruvian delegation arrives there with the mission to share the wonders of the Amazonian jungle with their counterparts as “they’re from Loreto, but they don’t know what it means”. They will receive an unknown explosion of joy, music, food and tropical mysticism.
read less...Account Director: Carla Wilson
Technical Consultancy - Script: Christopher Vásquez, Gino Bernabé
Assistant Director: Lorena Salazar
Production Art Director: Michael Spitzer
Executive Producer: Paola Pastrana
Field Prduction: Prisma Producciones
Field Producers: Roxana Rivera, Javier Sono
Field Production Coordinator: Eliana Illescas
Production (Italy): Far Out Films
General Producer: Fabrizia Falzzetti
Producer: Alessandra Massi
Coordinator Production: Selene Giovannini
Cameras: Piero Varda, Jorge Pablo Quiróz, José Madalengoitia, Sergio Iracheta
Editing: Cine70 Films
Editor: Piero Varda, Deborah Leiva, Jaime Oyakawa
Post Production: Cine70 Films / Tosta
Colour: Cetres Post Producciones
Direct Audio: Alejandro Rodríguez
Audio: Vinylo Sound
Audio Producer: Claudia Incio
Post Production Audio: Charly Garcia
Music: Los Wemblers, Jean Pierre Magnet, Ricardo Núñez
Client Approval: Isabella Falco
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