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Voltaren Pain Relief Gel: The Joy of Head Banging
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Saatchi & Saatchi Germany & Switzerland have teamed up to create a tutorial on how to head bang safely. Voltaren, the no.1 muscle pain reliever, wanted to bring their ‘Joy of Movement’ brand purpose to a new audience.
Normally, Voltaren focuses on the over 40 year olds but for this campaign we targeted 18 to 30 year olds.So instead of talking about pain relief, we made a video they could relate to, by creating a tutorial for healthy Head Banging. In this tutorial, a sinister teacher instructs you to choose the right clothes to the best haircut and then walks you through several lessons to perfect your body movements to safely rock the next big gig.On top, the lyrics for the tutorial were tailor-made to enhance the experience.Lyrics Chapter 1 - The Hero On my Quest for the salvation of Behind-Earth inflammation (I) have to stop this evil sore Bring the fury of my war Sunrise will see the death of the Dark Lord Evil Phlogosis is meeting my sword Chapter 2 - The Dark Lord Phlogosis Come! - My Castle awaits you! And Feel - My Army Of Pain Chapter 3 - The Villagers Voltaren our Mighty Hero Raise your magical sword Diclofenac "The Pain Killer" Through the Valley ride again"
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