Kompressor Plus Vacuum Cleaner: Carpet

In order to highlight the powerful suction abilities of the LG Kompressor Plus Vacuum Cleaner, Y&R Johannesburg created a radio campaign from the perspective of the items it cleans, namely Carpets, Couches and Tiles. The radio incorporates all the dirt and dust that falls on it throughout the day. Then, when the item has had enough, the Kompressor plus switches on, and its powerful suction reverses the dirt and distress of the day.