Philips Avent: 2am

Nothing changes the woman like motherhood. It brings about habitual changes in the woman, turning her life upside down. Based on this insight, each radio spot from DDB Dubai talks about one such change in her life due to childbirth, while putting it in context with a specific problem-area that new mums go through. Each of the spots refers to the metamorphosis of a woman as a result of the baby's arrival.