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Pakalolo: PakaFight - Sumo fighter turns into a fish
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DCS, Porto Alegre had to launch the new collection of Pakalolo, a brand that was asleep for several years. And we had to talk to the Generation Y, young boys and girls that love to mix things: music, style and behavior. Our strategy was to make noise, creating nonsense videos for MTV and internet with Japanese style, same inspiration used to create the Pakalolo collection.
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