Pakalolo: PakaDance - Dance with the hero, big head

DCS, Porto Alegre had to launch the new collection of Pakalolo, a brand that was asleep for several years. And we had to talk to the Generation Y, young boys and girls that love to mix things: music, style and behavior. Our strategy was to make noise, creating nonsense videos for MTV and internet with Japanese style, same inspiration used to create the Pakalolo collection.