Australian Unity Health Insurance: Zoe the blogger part 5

This week sees the launch of the next installment in the highly successful "Zoe the blogger" campaign for Australian Unity, developed by Melbourne creative agency Spinach advertising, part of STW Group.

In the latest 30 second TVC, just launched in Victoria, New South Wales and Queensland, Zoe shows her sister just how easy it is to sign up for Australian Unity Health Insurance online - in fact, the whole issue is dealt at a casual sisterly catch up over lunch.

This spot is the fifth in the series and is designed to capitalise on the increase in market activity as the end of the financial year approaches.

Natalie Sneddon, Australian Unity Health Marketing said: "We are very happy so far with the results of this new campaign. Since launching in February this year, we have experienced significant growth in member numbers; much better than the category average".

Executive Creative Director of Spinach Frank Morabito said: "Private Health Insurance is a tough category so it’s incredibly exciting and rewarding to create a campaign that resonates so well with the target audience, communicates a complex message in a simple way and achieves outstanding results."

This latest TVC will be supported by some outdoor activity in selected markets.