HTC: HTC Detour

HTC, a global leader in the mobile phone industry, unveils ‘HTC Detour’, a cycling film by Fearlessly Frank, London with a twist. Released to celebrate the Tour de France racing season, this large scale viral campaign is designed to encourage people to get on their bikes and explore their local surroundings in unusual ways. Following the HTC Detour team, which is made up of cycling professionals including record breaking German cyclist and HTC Highroad member, Erik Zabel, plus sponsored talent and enthusiasts from all around the world, the film takes you on on a cycling ‘detour’ through Warsaw exploring some of the city’s most unusual places to which cyclists are not normally given access.