HTC: HTC ChaCha 'Push It'

HTC has launched ‘Push It’ – a personalised new Facebook App designed to celebrate the HTC ChaCha, a phone which features a special Facebook button that lets you share whatever you want, whenever you want, in just one click.

The ‘Push It’ app directs people to push the Facebook button. Once pushed, the user is taken through to a video which shows a year of their life being played out in the user’s own Facebook Profile page. It starts with them handing in their notice and asking for suggestions on how to spend their year off from their own Facebook friends – from the far out to the more functional – the year speeds by in a rollercoaster ride of far flung travels, extreme sports, new friend requests, comments and culminates in a trip that is literally out of this world.

A highly immersive and interactive app, ‘Push It’ harnesses the inspirational power of Facebook to help shape people’s lives and encourage them to push their limits. Developed by HTC and their strategic creative consultancy, Fearlessly Frank, and built by Society 46 and lingoBee, the app places you at the heart of the experience and draws you into a magical Facebook world where the sky is the limit to what you can do.