Berger Paints: Man Space

There's a war in every Australian home. A war for personal space. A war that many men are losing. The solution was simple – concrete. While some might see the backyard patio as a grey, unused, boring slab of concrete, Leo Burnett Melbourne saw an opportunity for men to reclaim some personal space. The agency found Australia's ultimate Woman Space (our biggest and busiest shopping centre) and built the ultimate Man Space right outside.