Outdoor ad: Eye Mo: Clear

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Top 6: July 27th 2011

To promote Eye Mo, GlaxoSmithKline (GSK) placed a static poster showing a blurry field view of the Singapore cityscape made clear by a drop of Eye Mo across a Clear Channel people&places network. Apart from the static poster campaign, GSK did a creative buy through Clear Channel's create&collaborate portfolio to construct see-through panels - the panels have been hollowed out to deliver the effect of a partially transparent poster. The drop of clarity on the static poster is replaced by the see-through effect, which allows the audience to admire a clear view of the landscape around the panel. This unique creative emphasizes the difference before & after using Eye Mo on tired and/or irritated eyes.