Census 2011: Spotlight

The Australian Bureau of Statistics (ABS) together with Leo Burnett are motivating Australians to take part in the 2011 Census via an integrated campaign. Census is the one night when Australians can shed some light on who they are and in doing so, light the way forward for housing, transport, education, industry, health and the environment. The campaign is designed to show the benefits of participating in the Census by educating people about what the data is used for.