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Mitchum's new "Love Thy Pits" campaign, which spans television, print, digital, social media, point-of-sale, out-of-home and radio, uses humor, cutting edge animation and bold … read moreiconography to convey product benefits and Mitchum's love of armpits in a smart, simple way. New Mitchum Advanced Control(TM) contains the highest level of active ingredient and encapsulated fragrance technology that bursts upon contact with perspiration, helping pits navigate even the trickiest of situations with maximum strength and ultimate protection for 48 hours. "Love Thy Pits" was created by Mother and represents a new creative direction and brand strategy for Mitchum, which is owned by Revlon Consumer Products Corporation.
read less...Advertising Agency: Mother New York
Strategist: Sarah Plaskitt
Agency Producer: Christine DoRego
Mother: Amory Wooden
Production Company: Brand New School
Executive Creative Director & Director: Jonathan Notaro
Director of Photography: Eric Treml
Line Producer: David Wolfson
Production Manager: Stacy Bergstein
Art Director: Justin Fines
Editor: Erik Barnes
Flame: Blake Huber
Designers: Jonathan Notaro, Justin Fines, Stephen Kelleher
CG Lead: Vadim Turchin
3D Animation: Han Ho, Jerry Chow, Ryan Lang, Adam Rosenzweig
2D Animation: Hyesung Park, Robin Greenwood, Andy Mastrocinque, Adam Sacks, Justin Demetrician
Storyboard Artist: Will Rosado
Compositor: Ted Kotsaftis, Bill Dorais
Executive Producer: Devin Brook
Managing Director: Danny Rosenbloom
Post Producer: Toby Sowers
Production Coordinator: Zoe Beyer
Music & Sound Design Company: The Lodge
Creative Directors: Eric Hillebrecht & Colin Thibadeau
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