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Mitchum Advanced Control: Dawson's Kid
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Mitchum's new "Love Thy Pits" campaign, which spans television, print, digital, social media, point-of-sale, out-of-home and radio, uses humor, cutting edge animation and bold iconography to convey product benefits and Mitchum's love of armpits in a smart, simple way. New Mitchum Advanced Control(TM) contains the highest level of active ingredient and encapsulated fragrance technology that bursts upon contact with perspiration, helping pits navigate even the trickiest of situations with maximum strength and ultimate protection for 48 hours. "Love Thy Pits" was created by Mother and represents a new creative direction and brand strategy for Mitchum, which is owned by Revlon Consumer Products Corporation.
Advertising Agency: Mother New York Related |
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