Wrangler: Mark Your Territory

Wrangler through Stink, London has launched 'Mark Your Territory', a new integrated advertising campaign promoting the FW11 Collection (Fall/Winter 2011), exploring the ways humans mark our territory using street art, graffiti, illegal carvings and body art. A short commercial defines 'to mark its territory' as an action consisting of placing a recognizable sign to indicate the ownership of an area, and points viewers to the campaign on weareanimals.com. The site invites viewers to interact with each scene, propelling models into their scenes.