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Top 6: August 10th 2011
Interactive
Wonka: Imagination RoomTop 6: August 10th 2011
The WONKA chocolate factory, known for producing the world’s most incomparably imaginative chocolate today launches the WONKA Imagination Room, a fully immersion and interactive video experience never before seen on YouTube in the U.S. The WONKA Imagination Room video is the first 360-degree branded video ever to appear in the U.S. market on YouTube, and is the first time a U.S. marketing campaign of this online nature has ever been featured on YouTube.
sing both in-video captions and 360-degree video technology, the WONKA YouTube channel experience takes visitors across four whimsical WONKA rooms, each tied to a specific WONKA chocolate – Chocolate Waterfall, Scrumdiddlyumptious,Triple Dazzle Caramel, or Fantabulous Fudge. Each WONKA-flavored room has its own unique way to make you see, hear, touch, and experience the world around you. The WONKA Imagination Room uses a combination of sensorial and technological techniques for the first time, with 360-degree videos that engage the senses and deliver an element of surprise unexpected from a YouTube experience.
Executive Producer: Peter Bassett Also best this week |
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