Outdoor
Huawei IDEOS X1 and SONIC: Finger FunThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Huawei makes affordable smart phones for a young but relatively cash-poor demographic. The task was to launch the brand in Australia, with a focus on making them as desirable as possible – both in what they offer as smart phones, and their image as a new brand. These superlight/6-sheet posters ran at bus shelters, train stations and other sites with long dwell time, and managed to establish an immediate impact and rapport with the target.
COPYWRITERS - Tom Spicer / Cameron Brown / Mike Miller / Paul Fenton/Sam Chappell / Laura McWhinnie |
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