Print ad: Virgin Active: Praise at Every Phase

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New Virgin Active campaign from Publicis Mojo, Sydney.

Most people find gyms intimidating - the cold, confusing equipment and super-serious attitudes are just too full on. The whole experience seems like too big a leap from the go-at-your-own-pace workout they're used to with private exercise.

But Virgin Active didn't build a gym. They built a place where fun and fitness meet, and where members can feel encouraged and supported no matter what level of fitness they're at.