TV ad: Country Fire Service of South Australia: The Intruder

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Production company, KOJO has collaborated with WDM Advertising, Adelaide and the Country Fire Service of South Australia for their latest bushfire awareness television commercials that go to air today.

The first in the series depicts a bushfire as a living, breathing character that invades your home and "takes what is most precious to you". Set in the eerie style of a horror movie, 'The Intruder' approaches the front door of a house, and lets itself in to "take what it wants".

The other five commercials in the suite feature real CFS volunteers and senior staff warning the public of the terrifying characteristics of bushfires – speed of travel, ember attacks and thick smoke, which can make driving in bushfires deadly.