TV ad: Country Fire Service of South Australia: Bushfires will happen again

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South Australia is incredibly prone to Bushfire - and history proves this. The CFS wanted to remind the community that bushfires will happen again, but there are simple steps that residents can take to keep themselves and their family safe. Two TVC’s were created using historical bushfire footage matched with locations of today, directing people to the CFS website to make their own 'Plan to Survive’. The two TVC’s run in conjunction with seven shorter testimonials that highlight real people and their experiences with Bushfire. The campaign also rolled out over radio, press, digital and social.