DDB Worldwide: Hertz for Heroes

On November 11, The Hertz Corporation, via DDB New York, launched a new campaign designed to honor and thank U.S. troops returning home. As part of the "Hertz for Heroes" campaign, Hertz will donate a portion of each rental between Veterans Day (November 11) and December 31, 2011 towards a pool of free weekend rentals to be distributed to servicemen and servicewomen. The goal is to donate the equivalent of 40,000 free weekend rentals, an estimated value of $3 million. NDTA, the Association for Global Logistics & Transportation, a non-profit educational, defense transportation oriented association, will partner with them in the campaign by assisting with the distribution of vouchers through various military channels and organizations.