TV ad: The North Face: The North Face Athletes

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

For the integrated, cross-promotional campaign launching this week in conjunction with Dick's Sporting Goods, include a :30 broadcast spot featuring The North Face athletes Hilaree O'Neill, Kris Erickson, Cory Richards and Ingrid Backstrom as they shop at a Dick's store while also being shown in extreme alpine settings atop various mountains. As conceived by creatives from Factory Design Labs, the spot and four 2:00 in-store videos feature subtle winter effects, artful transitions from inside the store to the outdoor settings, and original graphics, all of which were created by Leviathan under Schneider's direction. Leviathan also handled all the editing and compositing in-house.