adidas NZ/NZRU: All Yours

4 Million kiwis wanted one. Only 15 earned one.

1. Distribute 1000 posters throughout New Zealand. 15 are special. Hidden in plain sight are indistinguishable from the other 985 regular posters, they feature peel off jerseys.

2. Find the special poster. Peel off the jersey. Redeem it for the real thing.

3. For seven days All Black fans are given clues on facebook on the posters' location.

4. 263,549 excited fans start hunting.

Agency:Whybin TBWA Tequila Auckland