Albert Einstein Hospital: Solidarity Store

What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. Z+, Sao Paulo placed blood bags in refrigerators of several convenience stores throughout Sao Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theaters under the tagline: "If getting blood was this easy, we wouldn't have to ask you to donate."