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Top 6: December 21st 2011
Interactive
Tropicana Twister: Challenge The Owl To A Digital Duel.jpeg)
Top 6: December 21st 2011
Part of the campaign developed by BBDO Argentina for PepsiCo was to launch Twister by Tropicana, the agency presented a game: challenge the owl. As every fruit has a different percentage of water, Twister developed each flavor matching the perfect mix of water and juice just like Mother Nature intended. This inspiration from nature is presented not only in the product but also in the communication campaign, which has as its star Pachamama (Mother Nature) and all her wisdom. The Pachamama gave to the owl the capacity to go hours without blinking to make sure it could stay alert for any dangers lurking in the night. For this reason we invite fans to take on the owl using a webcam and a technology that detects the slightest blink.
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