Interactive ad: BMW Series 1: http://www.nouvellesbmwserie1.fr/

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Top 6: December 21st 2011

To underline the communication campaign around the launch of the new BMW 1 Series, JWT, Paris conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references.